Technology. Ecommerce. Digital experience.
Over 20 years turning complex business problems into digital products that work.
Technology that works for the business.
For more than 20 years, I've worked at the intersection of technology, customer experience and business, helping organisations turn complex problems into effective digital products.
My experience spans ecommerce, financial services, automotive, government and technology, from hands-on delivery to working within large multidisciplinary teams.
Making sense of complex technology challenges and identifying practical ways forward.
Creating customer experiences that are intuitive, effective and aligned with the needs of the business.
Turning ideas into working products, collaborating with designers, developers and stakeholders from concept through to launch.
More than technology.
The most successful digital projects I've worked on have always started with understanding the business, the customer and the problem we're actually trying to solve.