Vivid Lime
Website development & optimisation
- Client
- Vivid Lime
- Sector
- Marketing
- Project
- Website development & optimisation
Project summary
Vivid Lime, a digital agency, brought me in to extend an existing website for ICLP, a global loyalty marketing consultancy. The project involved developing a major new Resources section, while improving the existing codebase and development workflow to make future enhancements easier to deliver and maintain.
The challenge
The next phase of ICLP's website required a comprehensive Resources section, bringing together blog articles, reports, infographics and other content within a single searchable archive.
Users needed to be able to quickly refine the content by media type, category and sector, with the experience working effectively across desktop and mobile devices.
The new functionality also had to be integrated into an existing codebase without disrupting the rest of the site.
The approach
Before developing the new functionality, I refactored key areas of the existing codebase and introduced an improved build process, creating a stronger foundation for ongoing development.
I then built the Resources experience, including its content filtering and responsive behaviour, working within the site's established design and technical architecture.
Throughout the project I worked closely with Vivid Lime's developer, sharing knowledge of the revised codebase and development workflow so that future updates could be managed more efficiently in-house.
