SKODA
Turning digital interest into test drives
- Client
- Skoda
- Sector
- Automotive
- Project
- Mobile website
Project summary
Škoda wanted a mobile experience that reflected its wider brand while helping prospective customers explore the model range and move from initial interest towards booking a test drive. I was commissioned to develop the front end, working from supplied designs and integrating it with Škoda's existing content management system.
The challenge
Create a fast, focused mobile experience that allowed prospective customers to explore the model range, find relevant offers and book a test drive from their phone.
The site also had a fixed launch date, timed to coincide with Škoda's television campaign featuring Sir Bradley Wiggins.
The approach
I developed a lightweight front end using reusable components, with performance on mobile devices a priority throughout.
The experience brought together the model range, current offers, location-based dealer information and the test-drive journey, with the completed front end integrated into an Umbraco CMS.
The solution
A responsive mobile experience that gave customers a clear route from discovering a vehicle to finding a local dealer and requesting a test drive.
The site launched alongside Škoda's wider advertising campaign and provided a mobile destination for customers responding to the campaign.
